Robert Ritch founded Ritch and Associates in 1994
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The Situation A medium-sized employee drug-screening company was competing in an industry where a major industry roll-up was occurring. The company's two biggest competitors had recently received...
SMART GOALS Once you have planned your project, turn your attention to developing several goals that will enable you to be successful. Goals should be SMART - specific, measurable, agreed...
The Situation A large technology company with worldwide offices was seeing the size of its average deal slip. Also, its enterprise-wide licenses worth $1,000,000 or more had all gone away. Company...
The Situation A medium-sized software company was experiencing eroding market share, tougher competition, and slipping value proposition. The company had invested heavily in different kinds of...
Business owners focus on marketing, sales, and revenue but many never take the time to review their business process to find more earnings! Remember my favorite statement; "In business, you only have...
Building Your Personal Brand and Becoming An Influencer: A Step-By-Step Guide
Executive Summary Chapter 1: What Is A Personal Brand? A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card....