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Posts by Robert Ritch

What is the function of a lobbyist? – Ritch And Associates

I was asked this question on Quora. First, let me say that I am a registered Lobbyist but that is not my full-time job. I take on select efforts that I feel are important; for example, I helped...

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99 Questions to Jump-Start Your Email Writing

Here are 99 Questions to Jump Start Your Email Writing: 1. What keeps your readers up at night?2. Can you describe your PERFECT customer?3. Your WORST customer?4. What questions do you get...

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12 Ways To Add Value for your customers

Below are ways to add value for your customers: 1. Gift vouchers – provide added value and convenience • You can sell gift vouchers to people who can then give them away as gifts...

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3 steps to review your pricing model

Below are three steps to ensure your pricing model is correct: First, single or fixed pricing  • Businesses that can differentiate themselves by offering a set price are those that...

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Morgan & Westfield Deal Talk interviewed Robert Ritch

Key Takeaways There are five steps to growing a business: marketing, converting leads to walk-in customers, converting walk-in customers to sales, increasing number and amounts of transactions,...

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30 Second Elevator Pitch Template

Here is template for a 30 second elevator pitch. Do you know-how… (list 2 to 3 negative emotions - frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate,...

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About the Author

Robert Ritch is an expert in marketing and finance. He has developed these skills over a 25-year career specializing in business turnarounds.

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